Toward the end of 2023 Good Food Month both rebranded to Good Food Events. Moving away from the well known month-long festival of Australian F&B, the concept developed into a year-round celebration of all things wining and dining.

The amazing team at Good Food Events and gun production coordinator Nicole Florio brought me on to build all of the launch video (debuted at the Good Food Guide Awards in both Sydney and Melbourne), as well as breakout social clips along the way.

Diving headlong into the massive archive of content throughout the years and figuring out a way to bring the brand’s new identity to life was both challenging and super rewarding, and what we ended up with was a fun, pacy and dynamic look at what Good Food Events have in store for the future.

Credits:
GFE Head of Food & Lifestyle Events: Venessa Cowell
Creative Direction: Bec Foley
Producer, Production Manager: Nicole Florio
Editor, Motion Graphics, Sound Design: Hugh O’Brien