About Hugh

Hugh O’Brien is a Sydney director and photographer. He’s been at it for over a decade, mostly pointing cameras at food, drinks, people and parties, and he shoots stills and video on the same day so you don’t need two crews.

He’s made work for Google, Red Bull, Uber Eats, Moët & Chandon, Kevin Murphy, Smeg, Snapchat, Puma, Adidas, Stan and Merivale, plus a lot of restaurants and bars (a few he won’t name, because he still drinks there). He’s also shot Matt Moran, Danielle Alvarez, Lennox Hastie, Abbie Chatfield, Redfoo and Diplo.

When he’s not shooting his own stuff, he’s co-running Machine Studio, a production studio in Sydney.

He likes a good brief and will happily pull apart a bad one. Got something cooking? Get in touch.


I've been doing this for years. That means I've got plenty of experience delivering to briefs of all sizes and complexities, while feeling comfortable questioning them in the pursuit of the best possible results.

I'm always thoughtful of what you're trying achieve, and will work towards that in an efficient, creative, and fun manner – every time.

I work across a wide range of media; photography, video (including live streaming), sound production, design, and motion graphics. Throughout my career, I have worked with dozens of brands big and small from Australia and abroad across a massive range of industries, as well as a range of agencies and production companies both Australian and international.

Across every project of which I am a part, I take immense pride in my professional practice and I know you'll feel the same pride for your finished projects.